With this mind comes the current prevailing commercial trend of goofy white beta males shown as incompetent and immature. Today's commercials, an undeniably integral aspect of culture, reflect the central premise of old maid Maureen Dowd's book, Are Men Necessary? So while white men probably write the actual commercials and make this society go, they must endure a culture that views them as dispensable and generally dull. Take this recent Chevy car commercial:
Let's recap:
Two nerdy, weak-looking white male SWPLs exhibit an extremely immature fascination with their car started by remote control. Of course, they don't have any control over the car, this ceded to a pioneering businesswoman girlfriend. The commercial ends with said woman toying with the men, clearly illustrating where the power lies.And that's about the narrative of liberalism right there. Women as the staid and informed, white men as the irresponsible and naive, with the latter needing the former to keep everything running smoothly.
Now one could dismiss these kinds of commercials as innocuous fun. But this message, one so at odds with real life, permeates the entirety of our culture (think stupid, fat father/hot wife sitcoms and see this AskMen article with other commercial examples). When such a pattern emerges, one can't merely ignore it as benign because it affects the social landscape. And it affects it in such a profound way that I don't want to live in a culture that champions such values.
[I previously discussed another leftist themed commercial for DJ Hero 2, that one celebrating multiculturalism and minority vivacity.]
35 comments:
Part of this is the embrace of the counter-intuitive we've always had to some extent: "the first will be last, the last will be first", "the meek shall inherit the Earth", the private is smarter than the general, the NAM is an undiscovered genius, etc.
Yeah, and the commercial with the white guy doing an insane dance at some kind of public transportation center with the white female and African American male looking on quizzically with varied other races looking askance at him. The dancer had the wrong time for the flash mob. After all African Americans have a lock on flash mobs. I think that's what the commercial is about, "flash mobs".
It is disgusting to me that white males are always shown as wimps in commercials, and just look at all those wise helpful informational and all together with it male and female African Americans in commercials. Well they don't call it fantasy land for nothing.
There should be organized groups protecting white interests as well as scientific truth. Blacks are shown in commercials as the sober, mature, commetent-even superior boss-types and whites as blubbering idiots.It is sickening that ads can be used to poison minds of the young and naive, but it is a tool of the terrible Left that controls the MSM.
The flash mob ad is pervasive and utterly false in that whites never engage in what comes naturally to young blacks. Any who view the YouTube videos of flash mobs see a persistent pattern of wild, frenzied behavior that is absolutely contagious in these groups. It is a formidable danger to innocent whites where they get into close proximity to blacks in parks, at parades, or near bars,etc. To frivolously play on that theme and poke fun at whites is doubly insulting. This disinformation is pure propaganda and must be fought.
@ Anonymous:
Here is that flash mob commercial (you got the analysis exactly right):
http://www.youtube.com/watch?v=bd8ppk0UCx8
Truth, mate.
I don't believe in coincidence in human affairs. Nothing happens by chance among people.
One or two commercials like this might be singlular, but when you see very many of them, it indicates a pattern.
That commerical is pretty tame actually. I remember this movie "Obsessed" where a blonde is the stalker of a well-mannered and successful black boss. At the end of the movie, Beyonce beat her up with exclaimations of "that's my man!"
http://www.youtube.com/watch?v=bXk6H17Ecjw
Have you seen the new insurance commercial where stupid men spend their savings on trained hawks and other frivolous items. Their girlfriends are so upset with this typical retarded male behavior. I do believe one of the stupid men is black for a little diversity of dumb males.
This USPS commercial is all over CNBC weekday mornings:
http://www.youtube.com/watch?v=KrG9i1iMItY
The white guy is the slacker idiot, wasting his company's money on overnight shipping, and the black guy is the uptight, serious boss.
It's funny (sad) how fast advertisers recant their perceived misteps toward women by pulling ads with mundane slogans like "Come for the ladies. Stay for the Legends" if some prominent (Slut Walk organizing) feminist sounds the alarm.
http://www.nowtoronto.com/news/story.cfm?content=181708
On the other hand, I've barely heard of any controversies about ads slandering men, even though they pervade in main-stream advertising.
The problem is that these ads work. Their ubiquity is a symptom of that. Did the media cause that, or merely amplify it?
For instance, the Dove real beauty campaign never spread much, because it doesn't work: fat models make even fat girls anxious about their weight. http://www.thatsfit.com/2010/03/26/plus-size-models-decrease-womens-self-esteem/
To the aesthete, male chauvinism is less problematic, if at all, than female chauvinism. Swagger is arousing in a man; a bit of sass from a woman, can be enjoyable. Infantilization, emasculation, is not.
You'll see in the AskMen article plenty of commenters saying "Men, quit whining, man up." Like I said, the problem isn't the ads themselves, but that women actually believe this and behave like this, and it's absolutely disgusting.
I don't even watch TV anymore and I'm STILL exposed to this shit every day, which must mean that this shit is ubiquitous and pervades EVERYTHING in our popular culture now. It's no accident. It's a concerted effort to dehumanize and displace middle-class males, especially white middle-class males.
If you ever try to talk about this issue, you'll just be told to shut up and check your white heterosexual male privilege. End of discussion.
WHMs are the powerful oppressors and everyone else is the powerless oppressed. Now and forever, regardless of actual circumstances. Brainwashing is a powerful tool.
Progressive Insurance has several commercials that make White men appear gay/stupid/nerdy.
What effect do these commercials have on NAM's and women? Do they sort of set an expectation that women and NAM's actually behave staid, competent, etc? or do they just give them the false confidence of believing they already are?
http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
Rightsaidfred said it. So did Nietzsche. Inversion of values.
The hostile elite took Western values, and turned them on their head.
Critique and irony. God, how I hate them.
Anti white media is a great source of anti white propaganda.
http://www.antiwhitemedia.com/
Have I mentioned I hate them? I hate them.
Sometimes the severity of the situation hits me and i get this burning in my heart. SD, do you read countercurrents? They address the fact that this is not just the making of a hostile elite, but a deficiency from within. I believe it has a lot to do with Puritanism and a very severe code of right and wrong, regardless of in-group. Regardless of what our "Guardians" have to say, whites are an extraordinarily peaceful people. White men are being emasculated and insulted on every public forum. Why the complacency? I don't think we have much to lose. Eventually, we're going to have to do more than blog.
The sickening abundance of "Stupid white man" and "Stupid white Dad' commercials prove- contrary to the pro-business rantings of various mainstream Republicans and Libertarians- that corporations are just as anti-white as academia and the media. Sadly the only commercials which seem to still cater to white people are ones about re-used catheters or motorized wheelchairs and such. It's sick.
Also has anyone else noticed that the picture ads inside chain stores such as Target, Wal-Mart, Walgreens, etc? Whites are outnumbered by minorities 2 to 1 in these sort of ads, and the white guy is usually somewhere in the far left corner with half his head cut off.
This sort of advertisement is obviously deliberate and subversive, considering it's not as if anti-white messages improve sales any amongst the largest group of consumers (whites)
The devious crud who devise these commercials are absolutely willing to invert the pyramid of reality. This is a Marxist plot emerging naturally from the multicult movement. What makes it especially devious is the awareness by these creeps that what they are producing is a big lie. This is not a desire for mere equality, it is a desire for dominance of the superior by the bottom-dwellers.
Given this very strident campaign, we must counter with watchdog groups that have real teeth. Conservative Congressmen must be made responsive to such perversion. Stalin knew well the value of disinformation. My second wife, a Ukrainian, and I visited Rutgers University a decade ago to see Stalin's campaign as Soviet Realism in art. She broke down and cried over the grim reminder of massive lying.Controlling minds via dirty tricks is old hat with tyrannies. We must not allow our media to systematically invert the reality of American life.
The girl in that commercial was cute.
On a flight into the USA a few years ago, I was treated to some American TV. I saw a couple of programs and a lot of ads. I didn't see one positive representation of a White man. One ad had a White man whose sole purpose was for a smart woman to tell him "Oh, shut up, Bob". Every White male depicted in the programs was an idiot. Needless to say, I didn't turn on a TV while in America.
By contrast, watch again this clip of a flash mob, White style.
"Two nerdy, weak-looking white male SWPLs..."
The targeted demographic
"exhibit an extremely immature fascination with their car started by remote control."
The ad is using a technique called anchoring, which would elicit feelings in the viewer similar to the actors in the commercial.
"The commercial ends with said woman toying with the men, clearly illustrating where the power lies."
While that may be a deeper message within the commercials it is on the surface a demonstration of the vehicle's capabilities. Also, by having an empowered female character they effectively cast a wider net by associating feelings of power with the car.
Here are some commercials that feature white men as more alpha:
http://www.youtube.com/watch?v=zy8Xg-ISHy8
The National commercial where the guy said, "Choose any car, you cannot be serious!" also portrayed a white man as alpha.
As for the tennis ad I believe this is a perfect example of gender mongering that feminists love to peddle. Instead of celebrating Obama signing the Lilly Ledbetter Act they continuously focus on negatives and create problems where none exists. Some, such as Andrea Dworkin say that, "All men are rapists" just to illustrate their irrationality (Apparently, generalizations are alright regarding men and/or whites in general).
http://www.antiwhitemedia.com/2011/07/asian-chicks-beat-white-to-death-black.html
Is especially unacceptable.
Another commercial portraying a white man in a positive, alpha light:
http://www.bestads.tv/view/2327/national-car-rental-john-mcenroe/
The reason for these commercials in my view is that most White women are fed up with White men: White guys are just not sexy enough. Women will forgive pretty much anything in a sexy (read: Alpha) male, but nothing in an unsexy (read: beta) male.
Since most women are equal or possibly superior slightly in social standing, it is quite logical that they find most men unsexy, beta male Kitchen Bitches. No woman finds doing the dishes, cooking meals, and changing diapers sexy. Sexy means dominant and assertive and aggressive. A man any of her friends would be happy to sleep with, and who could sleep with them if she's not sexy herself and on her toes.
Thus the commercials (nearly all aimed at women) reflect the social reality that nearly all Middle/Upper class White women are fed up with the lack of sexy dominance in most White men.
Commercials have been into "Girl Power" at least since Edward Bernays' "Torches of Freedom" publicity stunt to get women to smoke.
Even so, there are now bureaucratic incentives to use minority actors in flattering roles.
Here's one example:
The Screen Actors Guild has a contract for commercial actors. This contract has a non-discrimination/affirmative action section which reads:
"Consistent with the foregoing, best efforts shall be made to seek out and include women, minorities,
performers with disabilities and seniors in the casting of commercials thereby creating fair, equal and
nonstereotyped employment opportunities"
So obsessively contrary-to-stereotype casting has significant backing in a union contract. It's no wonder Hollywood is so PC.
The Stupid White Man could be a creation of the habits these contracts create.
Or it could be a backhanded compliment: the stereotype of the white man is smart, competent, confident, in control. So white men must be cast counter to stereotype.
The SAG also has similar contracts for film and television, and I wouldn't be surprised if the EEOC also was involved.
Diversity is a bureaucracy-backed monopoly. Take out the bureaucracy, and Hollywood will get better.
Oops, meant to link to the SAG commercial contract.
@ Anon^2:
Wow, thanks for that fantastic link.
I can't believe it actually says, "non-stereotyped" roles!
The sickening abundance of "Stupid white man" and "Stupid white Dad' commercials prove- contrary to the pro-business rantings of various mainstream Republicans and Libertarians- that corporations are just as anti-white as academia and the media.
Yes. This. It's been apparent to me for some time that corporations HATE HATE HATE middle-class white men. Of course, such corporations are run by white men, but those are the elite whose main competition would be middle-class white men. Therefore, the programmatic undermining & belittling of middle-class white men.
I love the SWPL males who try to score points by mocking the white males as whiners right along with feminists. I want to pull them aside and, say, listen dorks, these left-wing feminist chicks you're trying to impress would STILL use your face as a springboard to get to the Alec Baldwin asshole character from Glengarry Glen Ross!
Where is your obligatory Norway post, OneSTDV. All the HBD bloggers have one up now. You're late.
Or he's still gathering facts about how the Freemasons were involved and someone on Facebook was laying false trails.
The privileged white male elite, about 10% or so of the population, uses these ads to make war on the only group they fear...other white men, the 90%. White men continue to dominate courts, politics, the media, true. But that's the 10%. And that small dominant group is engaged in an incessant campaign of abuse, vilification, belittlement of...other white men. The minority figures, and the women, are not powerful at all...they're tools, players in a minstrel show orchestrated by white men...the 10%.
Beta males (and remember, most men are betas) are the exclusive targets of these ads. There is no contradiction at all between an intact white male power structure dominating a culture permeated with venomous attacks on white males. Just ask yourself...Who? Whom? White men are on both sides of that equation. Targets...and targeters. Minorities and women are just tools in an internecine struggle for status and dominance among white males.
While we are disgreeing about the actual primary cause of the TV commercial bias against white men, we must note the bald fact of advertising FEAR of black rebellion if the word "stupidity" were attached to blacks in commercials.There is a veritable fear that almost any negativity will bring protests and unkind attention on the perpetrators.
If I skim over many cable channels I see blacks present in nearly all of them. Some are films nearly documentary in form, vividly displaying the pathologies of black life in places like Newark or Camden. Then again, black writers and "intellectuals" are copiously present on C-Span exploring the usual favorite topic-RACE. They are treated regally by subserviant whites whose pandering is plainly disgusting.Thus, reality is assaulted in the MSM on a daily basis. Most Americans are fairly brain-dead and willing to absorb the message of the MSM but some will put 2+2 together and actually arrive at 4. The latter still think somewhat independently.The ones who read Mangans, OneSTDV, Inductivist, or Half-Sigma are really rising above the zombies of liberalism or general anti-intellectualism.There is hope so long as these brave souls keep fighting. That is why I encouraged OneSTDV to return to the battle because such minds are very precious in this mighty struggle. Now that the Norway tragedy happened, the MSM will coyly play the strings of an old refrain about the Right being the CAUSE of all evil. Their charge may be partly right so long as we grasp that it is the wrong Right that is being condemned.The BIG LIE re blacks plus the BIG LIE about white men added now to the BIG LIE about the Right add up to a Leftist campaign of dishonesty incommensurate with any mass disinformation onslaught except perhaps that of one Joseph Stalin.
At the height of the red terror, Joseph Stalin coined the term “in depth language” to describe the surreal phenomenon where what was officially announced meant the exact opposite. It was the job of his underlings to decipher his edicts which was not always so easy. Ordering a subordinate to carry out a direct order was risky if the plan backfired (which it often did) so rather he would be to suggest or elude what it was he wanted then watch others slavishly carry what they thought he wanted. Talking in depth language also was beneficial because he could measure how feverishly people would carry out his will as a way to gauge their loyalty. If Stalin said, “We have the most advanced aircraft industry in the world” you could bet heads would roll. The next official statement would be along the lines of “wreckers in the aircraft industry sabotaged aircraft production” and then there would be mass deportations and show trials. If Stalin said, “we have the most peaceful military” that meant war was coming, and so forth. Russians got very good at predicting what would happen in a county where the press was censored.
I would describe something similar in contemporary America regarding race and the media. In one sense, the only way you can really judge television and commercials is by inferring the exact opposite of what is actually said. While no one is getting sent to Vorkuta for crimes against the state careers are cut short and the amount of social opprobrium is intense.
http://www.youtube.com/watch?v=6YOAm96kB9A&feature=autoplay&list=PL88208CF704D9427A&index=9&playnext=2
The above commercial is a case in point. You have the white male debasing himself in front of the black customers and his female co-worker. If you read this correctly it tells something quite different. First of all, the guy would more likely be the agent with a pink collar female subordinate making coffee for him. The black couple (which in of its self is counter intuitive) is portrayed as savvy shoppers rather than for the lack of financial acumen which is more likely the case.
Prof. Woland
I preferred being viewed as the oppressive patriarchy by angry post-grads, coeds, and SWPL hipster chicks. I unapologetically reveled in the fact that they viewed males of European descent as a monolithic force of malevolence as well as the creators of wondrous modern civilization in the Western World. Women always found it appealing that I did not feel any transmuted guilt for the excesses of my forebears, and that I fully understood that the excellent quality of my life (and theirs) was a direct result of those excesses, so I had no crocodile tears for the eggs that had to be cracked to make the marvelous omelet I enjoyed. It ran so counter to the typical 1990's mentality of the cowering white males that would say anything they had to do to gain favor with them that women found it instantly attractive.
These commercials are undiluted predictive programming, and this goes far beyond selling product and to actually social engineering a view of weak, pathetic white males as the norm. I've noticed that this form of advertising is now becoming inclusive of other races, but white guys are really taking it on the collective chins (they with they had).
I am not sure when this marketing started, but I was aware of the meme when I saw a Frosted Flakes commercial starring a suited businessman Dad who had to pathetically sneak down into the basement laundry room and hide to enjoy his kiddie cereal. This was sometime around the early 1990's. Progressive Insurance ads are some of the worst, having white guys carry on like full-blown sissies.
The black small businessman in the Fedex Kinkos commercial is the only example I can think of that runs counter to the obvious trend. Amos and Andy stereotypes weren't appropriate a half-century ago and the white male bashing is no more appropriate now. An identifiable group with enough clout to at least suggest a boycott of advertisers is the only hope.
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